The Chief Executive Officer of Rite Multimedia, Yaw Sakyi Afari, is expected to be honoured by the Sports Writers Association of Ghana (SWAG) for his immense contribution to the development of basketball in the West African Country.

The Country’s Sports Writers body released the list of of outstanding sports performers in 2009 and other individuals who have been earmarked for honours at the 35th SWAG Awards Night at a yet to be named date where Mr Sakyi will be awarded in the ‘Special Awards Category’.

The development and promotion of basketball in Ghana has seen a massive leap since Rite Multimedia took a giant and an audacious initiative to promote the game. The private event company has managed to heighten the interest of the game in the country, especially among the youth.

Rite Multimedia which is the brain child of the entertainment TV host is also credited with successfully organising competitions among students of Junior and Senior High Schools and also staged a highly competitive basketball league dubbed ‘community dunks’ among some selected communities in the Greater Accra Region last year.

The passion and enthusiasm that has greeted most youth in the country since the famous Sprite Ball chanpionship was introduced four years ago is beggaring description and it has gained massive inches in the Ghanaian press and other parts of the world.

Rite Multimedia is also set to launch the Universities and Colleges basketball competition (UCBC) early this year as they continue their objective of promoting the game at every sector of the educational ladder in the country.

SWAG is expected to confer the Special Award on the young entrepreneur at a ceremony which will attract the de crème de la crème of Sports personalities in Ghana later in the year.

‘I am extreemly elated for the honour done me by the Sports Writers Association of Ghana’ Yaw Sakyi Afari told

‘It is an indication that indeed hardwork pays and this will motivate us (Rite Multimedia) to elevate basketball to its rightful position in Ghana.

‘We are most grateful to headline sponsors Sprite and other corporate organisations who have believed in our dream all these years and they should equally take share of the pride bestowed on us’

‘We can’t forget the Ministry of Youth and Sports and the Ghana Basketball Association for their continual support in helping us to promote the game and put it on a higher pedestal’.


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