LeBron James wants a little lettuce on his Taco Tuesday.
The Los Angeles Lakers superstar is looking to monetize his popular videos by filing to trademark the term “Taco Tuesday.”
One of James’ companies, LBJ Trademarks, submitted the necessary paperwork with the United States Patent and Trademark Office in August. The application states that the goods and services involved with the trademark involve “advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels.”
The company also lists “podcasting services” and “online entertainment services, namely, providing a website featuring non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.”
A source told ESPN’s Brian Windhorst that James’ team has no firm plans for the term but wants to keep all business opportunities open.
James isn’t alone in requesting to trademark the term “Taco Tuesday.” A search of the USPTO website yields 29 results, many of them no longer active. Other services listed by companies requesting the term are for electrical appliances, clothing and — of course — food.
In fact, the restaurant chain Taco John’s — which has a corporate office in Wyoming — had a trademark on the term “Taco Tuesday” for restaurant services as far back as 1989.