When you’re the most popular team in the NBA, get the highest TV ratings, and have just signed Kevin Durant to join your “super team,” you’re in a position to make an obscene amount of money. With ads coming to NBA jerseys for the 2017-18 season, that asking price becomes even more important for your bottom line. It looks like the Golden State Warriors’ bottom line is becoming even healthier than previously expected.
According to Darren Rovell of ESPN.com, the Warriors are asking in the $15 million-$20 million range per season if you want to be the company that puts its logo on their jersey. This is three to four times more than the reported $5 million the Philadelphia 76ers will get from StubHub each season to be their jersey sponsor.
The Golden State Warriors are asking for $15 million to $20 million per year for the rights for a company to put its logo on their jersey starting in the 2017-18 season, sources told ESPN.
It is believed that the Warriors, who won the NBA title in 2015 but lost in the Finals to the Cleveland Cavaliers in seven games this year, are asking for more money than any other team.
The jersey ads are on a three-year trial basis. Each sponsor will get a patch on the upper left portion of the front of the jersey. The patch will be 2.5 inches by 2.5 inches, not overwhelming the look of the jersey in any way like we’ve seen in soccer kit sponsorship. If the Warriors get their asking price from a company, that means anywhere from $45 million-$60 million of revenue over that span.
The imbalance in the revenue generated could be pretty similar to what we see from teams and their local television agreements. The jersey sponsorship program begins in the same season (2017-18) as the changeover from Adidas jerseys to Nike jerseys for the NBA. The sponsored patch will be on the opposite side of the Nike logo. Teams will have the choice to sell the jerseys with the sponsor patch in their team stores, but they will not be sold nationwide.
Courtesy: CBS Sports